Borgos Marketing & Events

Smaller Is Smarter

In today’s marketing landscape, cost-effective work and real results matter more than at any time in recent memory. Borgos exists specifically to meet those needs.

Each member of our network is a marketing veteran. We've worked together in various settings for years. From this group of peers, we combine only the essential players into a team that meets your scope of work. When you need a specialized skill set, we call in pre-vetted colleagues.

Your team will collaborate closely with you for the duration of your project or engagement. There is no “B team” here—no second string. The same people who consult with you and provide guidance are the ones who will do the work they recommend.

As a result, your marketing dollars go farther. We hold ourselves responsible for delivering the best results possible—and for looking out for your best interests. We'll even guide you away from expensive and unproven fads.

With Borgos, you pay by the project or the engagement. We’re rewarded when we find efficiencies, not when we waste time.

Click a service to learn more about it.

What are you waiting for? Let's get started!

Click a service to learn more about it.
Click a service to learn more about it.
Smaller Is Smarter

In today’s marketing landscape, cost-effective work and real results matter more than at any time in recent memory. Borgos exists specifically to meet those needs.

Each member of our network is a marketing veteran. We've worked together in various settings for years. From this group of peers, we combine only the essential players into a team that meets your scope of work. When you need a specialized skill set, we call in pre-vetted colleagues.

Your team will collaborate closely with you for the duration of your project or engagement. There is no “B team” here—no second string. The same people who consult with you and provide guidance are the ones who will do the work they recommend.

As a result, your marketing dollars go farther. We hold ourselves responsible for delivering the best results possible—and for looking out for your best interests. We'll even guide you away from expensive and unproven fads.

With Borgos, you pay by the project or the engagement. We’re rewarded when we find efficiencies, not when we waste time.

Click a service to learn more about it.

What are you waiting for? Let's get started!

Digital Marketing

Our team is standing by to help you make a splash using digital and social advertising, social media profiles and posts, and much more.

From search engine optimization to ad retargeting, we can help you meet your audience where they are and grow your interaction over time.

Writing, Editing & Design

The creative services our team provides are second to none. We’ll work with you to envision something entirely new—or work from the material you’ve started.

Either way, we know you’ll be delighted with our long-format writing, copywriting, editing, and design.

Video Content & Production

Our internationally recognized video partner brings broadcast-quality skills to your project. From digital and broadcast advertising to brand videos and mini-documentaries, we’ll work with you to tell your story through motion and visuals.

We also have substantial experience with internal corporate videos, including sales training modules, launch videos, core values and motivational program rollouts, and more. In an age of increasing remote work, these play an ever-more important role in the success of your initiatives.

Traditional Marketing

There is still a place for print, broadcast, and out-of-home marketing.

Our team is made up of veterans who made the transition from print to digital as the marketing industry did. We’re uniquely qualified to help you decide which tactics to use to best reach your audience—and to execute those tactics.

Website Design & Development

A well-architected, user-friendly website is expected from any organization working today.

We’ll collaborate with you to determine your priorities and target audience—and then architect, write, design, develop, and assure the quality of your site. We can also provide maintenance support.

Branding

Your brand is more than your logo. It’s the way your company uses words and images to draw attention to your functional benefits and evoke positive emotions in your audience.

We can guide your brand workshop, develop your brand guide, and help you measure and address reactions to your brand.

Strategy & Consulting

The biggest mistake most organizations make is dreaming up marketing tactics without first defining what they’re trying to achieve and how all the pieces fit together.

Our veteran strategists will work with you to evaluate your business objectives, define your marketing objectives, and develop a program to meet them.

We’re also available on retainer or at an hourly rate to serve as your sounding board and advisor if you’re handling your own strategy in-house.

Event Management

Sometimes, nothing beats the in-person opportunities presented by a large-scale fundraising event or celebration. We have all the skills to help you envision your event, plan and execute it, and ensure that it meets your goals. From an intimate reception to a gala, we’re here to help you.

We can help you reimagine your typical live events in the virtual space, whether you’re hosting a small corporate meeting, a roundtable, or a large conference. Ask us how to augment large digital events with smaller, safer, smarter satellite gatherings.

Frequent Collaborators

Our network of colleagues is vast and spans the globe. At the heart of the group, though, are these independent professionals who most often form the core of the Borgos project teams. Please take a moment to meet them.

Sharon Borgos Trzaskos

Founder

Sharon's more than 20 years of experience in the U.S. and Europe sparked her interest in harnessing the exceptional talent of her senior-level colleagues.

She specializes in marketing pharmaceuticals and medical devices, and has extensive experience with product launches and multi-agency partnerships.

Sharon was the first Executive Director for the not-for-profit Fund for Lake George and created, produced, and hosted the biweekly Eye on Lake George television series. She began her career at Baker Botts, L.L.P. , the Houston-based law firm of former Secretary of State James Baker III. Her Upstate New York regional client experience includes Hudson Headwaters Health Network, Special Olympics New York, Saratoga Economic Opportunity Council and more.

MBA, College of St. Rose
BA, Texas A&M University

JoAnn Gometz

Strategist

JoAnn has spent more than 20 years serving national and global leaders in healthcare, financial services, technology and science—developing a unique combination of skills in strategy, editing, and writing.

From boutique publishing and public broadcasting, JoAnn rose to Senior Editor at leading content marketing firm McMurry, before moving into digital strategy at Fingerpaint and eventually setting off on her own. She's identified challenges and developed strategies for a wide variety of organizations—including the Smithsonian National Museum of the American Indian and GE Global Research.

MFA, University of King's College and Dalhousie University
BA, Fairfield University

Kate Hocker

Designer

Kate honed her craft over many years at leading content marketing agency, McMurry/TMG, where she learned to communicate within her clients’ brands and help organizations reach their marketing goals.

As a senior art director, she created a wide range of high-end, strategic materials for clients ranging from Kaiser Permanente to Nationwide Insurance to JW Marriott. And she did it all before setting off on her own path to work with regional clients including Phantom Concept, Gould Farm, and others.

BFA, Buffalo State College

Shaun Webster

Engineer

Shaun brings a focus on usability and intuitive software development to every project he touches. Whether in an agency or, now, running his own shop, Shaun has a reputation for down-to-earth, intelligent and current approaches to digital functionality.

He has helped hundreds of local start-ups, established businesses, nonprofit organizations, educational institutions, and global corporations create noteworthy online properties.

Some of his clients include GE, Pfizer, Project Lead The Way, The Capital District Transportation Authority, True Value Hardware, and Jiffy Lube.

Martha MacGregor

Designer

Martha is an expert in graphic communications. The former vice president of design at McMurry/TMG, Martha served as the design lead on new business initiatives.

She has strategized, launched and designed work for clients such as Nationwide Insurance, Behr Paint and Kaiser Permanente. She also developed guidelines on designing materials for people with lower literacy or who speak English as a second language.

In addition, Martha frequently performs pro bono design work for a range of local organizations.

BFA, Syracuse University

Alex Engel

Director

Alex is a commercial and music video director with 20 years of experience in the competitive swirl of New York City. Initially an executive team member at bi-coastal Headquarters Films, Alex served household name brands in partnership with the leading international advertising firms.

Now in demand as an independent director, he has amassed a catalog of credits for national and viral campaigns, promos, documentaries, and music videos. His clients include: Merrell footwear, Sotheby’s, BET, HBO, the NHL and NBA, various international hotel chains, and pharmaceutical and healthcare organizations.

Victorian University Film Program, Melbourne, Australia
BA, State University of New York at New Paltz