Borgos Marketing & Events

Hudson Headwaters Health Network TV Ads

After 35 years serving Glens Falls, Plattsburgh, and the Adirondacks, the area's largest primary care network looked to Borgos to reach prospective patients unfamiliar with the federally qualified health center model.

Borgos stepped in to clarify the brand appearance and conceived of television commercials that reinforced the positioning of the network within its rural and small-town territory. In particular, the spots called attention to the neighborly aspects of the network and the rugged, outdoor lifestyle prevalent in the Adirondack region.