Borgos Marketing & Events

Special Olympics New York Website

Special Olympics New York, like many nonprofits, was hampered by an outdated, cumbersome website that didn't reflect its modern brand and refreshed vision. For one of the state's most active year-round fundraisers and event hosts, there was an urgent need to update the website style, bring copy into alignment with the national vocabulary, and rebuild on a platform that allowed for frequent backend self-administration.

The Borgos team of five veteran professionals conceived of, created, developed, and launched the new site within four months, closely collaborating with Special Olympics New York leaders throughout the process to ensure the accommodation of business imperatives, such as the ability to directly donate or register for fundraising event participation from the site.