Hixny

Hixny, a nonprofit healthcare technology organization, has been at the forefront of connecting providers and patients through innovative data solutions for over 25 years. With a commitment to improving healthcare outcomes, Hixny leverages data to empower providers, payers, and patients alike, fostering a more connected and efficient healthcare system.

Challenge
Despite its pivotal role in the healthcare technology sector, Hixny faced a challenge in increasing its visibility and engagement on LinkedIn, a critical platform for reaching healthcare professionals, policymakers, and industry stakeholders. Growth on this platform had been slow, with minimal gains over the prior 32 months, and the organization sought to establish a more robust digital presence.

Solution
Borgos Marketing & Events collaborated with Hixny to develop and execute a comprehensive LinkedIn strategy aimed at boosting audience growth, engagement, and brand awareness. Our services included:

• Strategy & Consulting: A targeted content calendar focusing on Hixny's achievements, events, and industry impact.
• Social Media Management: Daily monitoring, engagement, and analytics-driven optimizations.
• Creative Services: Designing visually compelling posts, infographics, and videos tailored for LinkedIn.
• Media Planning & Buying: Promoted key content to amplify reach and drive follower growth.
• Photography & Videography: Captured high-quality visuals at events and conferences to humanize and highlight Hixny’s initiatives.

Execution
In 2024, we implemented a dynamic posting schedule, resulting in 52 high-impact posts over the year. Highlights included:

• Showcasing 10 conferences Hixny attended and 8 sponsored events, demonstrating their active presence in the healthcare community.
• Sharing blogs from The CEO’s Blog, including insights from CEO Mark McKinney on the importance of data in healthcare and his experience speaking at
Siena College’s introduction to healthcare management class.
• Highlighting partnerships with Healthy Alliance (supporting New York's 1115 Waiver Amendment) and Healthix (promoting aggregated healthcare data
views).

Celebrating milestones such as:
• Hixny’s Snapshot being shortlisted as a Clinical Information Management finalist for Fierce Life Sciences Innovation Awards.
• Hixny becoming the first validated data stream for Health-Related Social Needs (HRSN) recognized by the NCQA.
• Hixny marking 25 years of innovation and service.
• Featuring Hixny’s recognition in Adirondack Health Institute’s 2023 annual report and celebrating leadership achievements, such as Brian O’Grady being
named the new President & CEO of CDPHP.

Results
The results of this targeted strategy were transformative. In 2024, Hixny achieved:

• 140% growth in LinkedIn followers over 12 months, compared to the previous 32 months combined.
• Increased engagement rates and expanded reach among healthcare professionals and industry stakeholders.
• Enhanced brand visibility, aligning with Hixny’s mission to foster better-connected healthcare systems.

Conclusion
By partnering with Borgos Marketing & Events, Hixny successfully elevated its LinkedIn presence, turning the platform into a powerful tool for engagement and advocacy. This case exemplifies how strategic content planning, creative storytelling, and consistent execution can drive substantial results for nonprofits in competitive industries.

Ready to transform your organization’s social media presence? Contact us to learn how we can help you achieve your goals.